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Shein ( / ˈʃiːɪn / SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore .
Shein, pronounced "she-in", was set up in China in 2008 by entrepreneur Xu Yangtian and started out selling wedding dresses online. Since then it has grown into a global behemoth, best known for ...
Shein is kind of a big deal. In 12 years, the Chinese fast-fashion behemoth has exploded in size and now reaches over 150 countries. Its $5 dresses and accessories have caught the attention of ...
Brands that teens once heralded as the epitome of trendy and fast fashion—think Abercrombie, Forever 21, and Shein—are now tapping into the $14 billion bridal gown market.. The gowns, many of ...
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
Brandy Melville has been described as trend-setting, relevant, cool, and fast fashion, and their most prominent buyers are young teen girls looking for trendy fashion from popular name brands. Girls consider the brand part of the "coquette" category. [8] Brandy Melville has a strong presence on social media platforms, especially Instagram ...
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