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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [ 1][ 2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Monster Cable Products Inc. Monster Inc. is an American company that manufactures and markets about 6,000 products, but is best known for audio and video cables. It also produces speakers, headphones, power strips, mobile accessories and audio devices for automobiles. The company was founded by an audiophile and engineer, Noel Lee, in 1979 by ...
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [5] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music. [6]
The format is the same as previous spots, but this time, the car shown is the 2012 Chrysler 300S, which has been fitted with a Dr. Dre-branded Beats Audio system.
Dr. Dre & Co. took the weight of the hip-hop culture on the Super Bowl stage, shouldered the pressure from skeptics and delivered a strong halftime show to prove that edgy rap can work at the ...
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