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2. List of television stations in North America by media market

   en.wikipedia.org/wiki/List_of_television...

   Markets are Designated Market Areas (DMAs), as listed at TV Radio World. Edmundston / Woodstock, NB is part of the Presque Isle, ME DMA . Toronto/Hamilton/Niagara Falls, ON

3. Market segmentation - Wikipedia

   en.wikipedia.org/wiki/Market_segmentation

   Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

4. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.

5. Target shopper data, streaming TV ads are key to its sales - AOL

   www.aol.com/news/target-shopper-data-streaming...

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6. Van Westendorp's Price Sensitivity Meter - Wikipedia

   en.wikipedia.org/wiki/Van_Westendorp's_Price...

   The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp. The technique has been used by a wide variety of researchers in the market research industry. The PSM approach has been a staple technique for addressing pricing issues for the ...

7. Significantly viewed out-of-market television stations in the ...

   en.wikipedia.org/wiki/Significantly_viewed_out...

   Because it is in Warren County, however, it is officially part of the New York City television market. When cable providers advanced with premium programming and (later) digital cable service, the Philadelphia stations disappeared from basic cable tiers; KYW-TV, WCAU, and WTXF-TV, however, were later moved to the digital-cable tier. [4]

8. Analysts Have Been Trimming Their Boingo Wireless, Inc ... - AOL

   www.aol.com/news/analysts-trimming-boingo...

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9. Target rating point - Wikipedia

   en.wikipedia.org/wiki/Target_rating_point

   A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to ...