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H & M Hennes & Mauritz AB is a multinational fashion retailer headquartered in Sweden. Known for its fast fashion business model, H&M offers affordable clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [ 2] for women and men. COS is an abbreviation of “Collection of Style.”. The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products. [ 3]
The same idea underpins hundreds of earnest NGO advocacy campaigns urging people to take action against the Swooshtika, Badidas, Killer Coke. It prompted a much-praised John Oliver exposé in which he blasts H&M for selling “suspiciously cheap” clothes sourced in Bangladesh. The only trouble is, this narrative is bullshit.
Then there’s Shein, the online fashion retailer that is ringing up more than $30 billion in annual sales, which is more than its 80-year-old rival H&M, and which could soon surpass the annual ...
Cheap and chic clothes might seem like the way to go to stay on a budget, but in reality, it's fueling a dark side of fashion. To keep up with evolving trends at a low price, companies push out...
Gap Inc. The Gap, Inc., [ 6] commonly known as Gap Inc. or Gap (stylized as GAP ), is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: Gap (the namesake banner), Banana Republic ...
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