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  2. 2016 United States wireless spectrum auction - Wikipedia

    en.wikipedia.org/wiki/2016_United_States...

    With less spectrum to be purchased, lower demand could mean lower costs for wireless providers. Failure of stage two could reduce the target further, to 108 MHz, or one channel per market. If stage three also fails, the target could even be 84 MHz, an additional four channels per market.

  3. Target rating point - Wikipedia

    en.wikipedia.org/wiki/Target_rating_point

    A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to ...

  4. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [ 2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services.

  5. Dish Network - Wikipedia

    en.wikipedia.org/wiki/Dish_Network

    [98] [99] Dish Wireless is the fourth-largest wireless carrier in the United States, with 7.50 million subscribers as of the end of Q3 2023. [100] Dish Wireless provides wireless voice and data services in the United States under the Boost Mobile brand on its network which is building and expanding. Dish Wireless also uses the AT&T and T-Mobile ...

  6. Consumer Cellular - Wikipedia

    en.wikipedia.org/wiki/Consumer_Cellular

    Consumer Cellular, Inc. / 33.636666; -111.879729. Consumer Cellular, Inc. is an American postpaid mobile virtual network operator founded by John Marick and Greg Pryor in Portland, Oregon in October 1995. [3] The company offers cellphones, no-contract cellphone plans, and accessories with a focus on users over age 50.

  7. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  8. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]