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  2. Customer review - Wikipedia

    en.wikipedia.org/wiki/Customer_review

    Customer review. A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well ...

  3. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...

  4. Review - Wikipedia

    en.wikipedia.org/wiki/Review

    Review. A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indicate its relative merit. Reviews can apply to a movie, video game, musical composition, book; a ...

  5. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    www .consumeraffairs .com. ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

  6. User review - Wikipedia

    en.wikipedia.org/wiki/User_review

    User review. A user review is a review conducted by any person who has access to the internet and publishes their experience to a review site or social media platform following product testing or the evaluation of a service. [1] User reviews are commonly provided by consumers who volunteer to write the review, rather than professionals who are ...

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience is the stimulation a company creates for the senses of the consumers, this means that the companies and that particular brand can control the stimuli that they have given to the consumer's senses which the companies can then control the consumers' reaction resulting from the stimulation process, giving more acquisition of ...

  8. American Journal of Business Education June 2011 Volume 4 ...

    files.eric.ed.gov/fulltext/EJ1056632.pdf

    of each consumer and identifies their needs by the different segments of markets. Customer Type Customer type segmentation is used when an n organization need to influence a certain consumer type. Instead of offering a services or products to everyone, organizations tailor each product and marketing tactic to a specific target markets.

  9. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...