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Boohoo.com. Boohoo Group plc is a British online fast-fashion retailer, aimed at 16- to 30-year-olds. The business was founded in 2006 and had sales of £856.9 million in 2019. It specialises in own brand fashion clothing, with over 36,000 products. Growing rapidly, the company has acquired the brands and online presence of several defunct high ...
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In April 2017, Boohoo announced that its profits had almost doubled to £31 million on sales up by 51% to almost £300 million. [5] When the company was floated on the stock market in 2014, it was valued at £560 million, and is worth about £3.54 billion as of July 2021. [ 5 ]
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
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